Versatility, Simplicity, and Quality. In the early fifties a Swiss invented the first wand mixer and called it bamix, the magic wand. With more than 7 million units sold worldwide, bamix is certainly the most successful kitchen machine of its kind. ESGE AG (Ltd.), bamix of Switzerland is a small but very dynamic company specialized in the production of electrical wand mxers. The company philosophy has always been to produce versatility, simplicity and quality. Goodman's carries the Bamix of Switzerland line of Bamix Mono and Bamix deluxe hand blenders and hand mixer parts.